may 2026 to present
case studies
anonymised, with numbers from the accounts and the clients’ records
what i built
The systems I set up at Pasted to run, check and report on every account.
01
Weekly per-ad read
Every ad in every account, every week: spend, cost per result and creative, written up per clinic as scale, fix or pause.
02
Lead-to-value matching
Each lead traced in the clinic’s CRM to booked, attended and quoted value, so results are patients and revenue, not form fills.
03
Client reports site
A private reports site with a weekly note per clinic, so the team and the client read the same numbers.
04
Tracking and Conversions API
Custom website-enquiry events and value-based conversions, so Meta optimises on real enquiries and real sales.
05
Landing pages
Fast clinic landing pages hosted on Cloudflare, connected to the CRM and tracked end to end. Three are live.
06
Ad production in Figma
Static and carousel sets built in Figma against a written creative system, and reviewed before anything goes live.
Happy to walk through any of these accounts in an interview. Available from June 2027 for a 30-week, university-approved placement.