Built both campaigns and the landing page from scratch, then matched every lead to the practice’s CRM.
Cosmetic dentistry
Objective
Lead Generation
A premium dental practice in the Greater Toronto Area with no ad history and a high-value offer.
I built a top-of-funnel campaign and a cold lead campaign targeted by affluent postal districts, plus a 12-section landing page. When the first leads came in, I checked each Meta conversion against the CRM and traced a one-day difference to click-date attribution rather than a tracking fault. I also built a weekly consultation tracker for the practice.
market
Greater Toronto, Canada
period
Aug to Nov 2026
sector
Cosmetic dentistry
challenge
A new account, a premium price point, and a practice that needed proof the leads were real people.
results
The first five Meta conversions matched five real people in the CRM, each with a click ID and consent. Ten consultations have been booked since August. When leads sat untouched for two days, I raised follow-up speed as the main constraint.
What moved, in numbers. Figures come from the ad account and the client’s own records.