Cheap video reach feeding a retargeting pool that turned viewers into patient leads.
General and cosmetic dentistry
Objective
Lead Generation
A multi-location dental practice in the Bay Area and the largest budget in the portfolio.
I ran low-cost video to build a warm audience, then retargeted those viewers with lead offers, reading placements every week so cheap views came from real feeds rather than in-app rewarded video.
market
Bay Area, US
period
Jun to Jul 2026
sector
General and cosmetic dentistry
challenge
Turning a large awareness budget into leads the practice could actually call.
results
55 leads at $16.14 each from retargeting, fed by 40,953 video views at about $0.01 each.
What moved, in numbers. Figures come from the ad account and the client’s own records.